With the strong and diverse purchasing power of more than 50 million consumers, Korea is an ideal test bed for global markets and a laboratory in which to explore future markets.
Korea is one of the world’s top 10 economies in terms of foreign reserves, exports, and total trade with a GDP of USD 1.5308 trillion and a GNI per capita of USD 38,260.
Source : World Bank, IMF, KITA, BOK, Korea Exchange (as of 2017 and 2018)
The fact that the major products used by Korean consumers have a high market share in global markets is a key reason global companies in the IT, food, household goods, fashion, game and film industries have chosen Korea as a test-bed market.
Source : Korea Chamber of Commerce & Industry, publications